Press Release: McMinnville’s Innovation Campus Site Lands a New Name

Jul 2, 2025

PRESS RELEASE FOR IMMEDIATE RELEASE - July 2, 2025

McMinnville’s Innovation Campus Site Lands a New Name

MCMINNVILLE, Ore. – July 2, 2025 – Encompassing almost 200 acres, the Innovation Campus in McMinnville, Oregon, is one of the State’s largest industrial sites and is strategically located on HWY 18 near the McMinnville Municipal Airport. The site is owned by three private groups, DRS Land, 3330 Three Mile LLC, and one other group. After years of being referred to as the Innovation Campus, the site now has a new name – McMinnville Landing.

“Naming the site is an important step in realizing the vision for the campus,” said Chris Shelby, a representative of 3330 Three Mile LLC, owner of 9.6 acres.

McMinnville Landing is intended to be a high-density employment campus responding to the next generation of industrial and entrepreneurial jobs where research and development is nurtured and supported in a thoughtful and intentional campus design that supports employees and the larger community.

In May 2024, the City hired Walker Macy Landscape Architects & Planners as the prime consultant and started work on a planning project with the Property Owners, a Project Advisory Committee, and engaging with the Community. The project includes four components - a preferred growth master plan, a public infrastructure feasibility analysis, design and development standards, and the branding of the site. FINE, a regional marketing firm, was subcontracted to develop the campus name, logo, and website.

The meaning behind the name, McMinnville Landing, has a rich connection to the land.

McMinnville Landing offers a powerful story around place, people, and spirit. The name celebrates the natural landscape and the opportunity the land provides: sweeping views, interconnected trails, open spaces, room to grow. It reinforces its position at the entrance to town and in proximity to the airport. All in all, it represents a literal and figurative arrival to McMinnville and all it has to offer.

The name is the result of a larger branding project that also includes a McMinnville Landing website, which is expected to launch later this month. This effort will help attract business interest to the site.

“The addition of a website will give the community and prospective tenants a fuller story of what is envisioned for McMinnville Landing. We are looking forward to the site’s launch this summer,” stated Stewart Kircher, one of the property owners with DRS Land, which owns 89.9 acres on the campus.

To receive a website launch notification, email economic.development@mcminnvilleoregon.gov. 

To connect regarding business development at The McMinnville Landing, contact:

McMinnville Economic Development Partnership, Executive Director, Patty Herzog at 503.550.8504 or Patty@mcminnvillebusiness.com

City of McMinnville, Community Development Director, Heather Richards at Heather.Richards@mcminnvilleoregon.gov 

Innovation Campus

Virtual Open House & Survey - NOW LIVE!

Explore the future of McMinnville’s next employment hub—The McMinnville Landing (Innovation Campus)—and help shape its design and development standards. Visit the online open house and complete the Design & Development Standards Survey now through August 8!

Visit the Open House & Take the Survey

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The funding sources for this project are from the City of McMinnville and two grants from the State of Oregon Economic Development Department’s Special Public Works Fund and the Strategic Reserve Fund. The Innovation Campus concept was identified in the Mac Town 2032 Economic Development Strategic Plan, adopted by Resolution No. 2019-16, and the Three Mile Lane Area Plan (3MLAP) adopted by Ordinance No. 5126 on November 8, 2022.